Saturday, October 24th, 2009
I'm not surprised by all the ad accounts going into review in the automotive sector. I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is ...
Archive for October, 2009
Saturday, October 24th, 2009
Though members of Generation Y spend considerable time on social networks such as Facebook and MySpace, they are far more willing to give up these social networks for a week than texting or email, according to (pdf) a study by the Participatory Marketing Network (PMN), conducted in partnership with Pace ...
Though members of Generation Y spend considerable time on social networks such as Facebook and MySpace, they are far more willing to give up these social networks for a week than texting or email, according to (pdf) a study by the Participatory Marketing Network (PMN), conducted in partnership with Pace ...
Tuesday, October 20th, 2009
Only 3.4% of US adults have written a blog post in the past 30 days and only 10.1% have visited a blog, but bloggers still appear to be wielding a disproportionate amount of influence online, according to new findings from Mediamark Research & Intelligence (MRI). MRI found that the heaviest activity ...
Only 3.4% of US adults have written a blog post in the past 30 days and only 10.1% have visited a blog, but bloggers still appear to be wielding a disproportionate amount of influence online, according to new findings from Mediamark Research & Intelligence (MRI). MRI found that the heaviest activity ...
Friday, October 16th, 2009
Total online video streams viewed and online video time per viewer each increased 25% year-over-year in September 2009, according to (pdf) US online video usage and top-brand data from The Nielsen Company, which also revealed that unique viewers and streams per viewer are up for the month. YouTube Top Brand Not ...
Total online video streams viewed and online video time per viewer each increased 25% year-over-year in September 2009, according to (pdf) US online video usage and top-brand data from The Nielsen Company, which also revealed that unique viewers and streams per viewer are up for the month. YouTube Top Brand Not ...
Friday, October 16th, 2009
So-called value brands compare favorably with trendier nameplates for those in the 22-to-29-year-old "early careerist" demogr -More-
So-called value brands compare favorably with trendier nameplates for those in the 22-to-29-year-old "early careerist" demogr -More-
Thursday, October 15th, 2009
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a...
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a...
