Monday, September 21st, 2009
Archive for September, 2009
Sunday, September 20th, 2009
What's fun about desperate times is that they call for desperate measures. See 10 post-banner ad units → Take the online advertising industry. Amid an economic collapse that some warned could take out the entire industry, ad sellers from Google to Hulu to the New York Times have spent the last year ...
What's fun about desperate times is that they call for desperate measures. See 10 post-banner ad units → Take the online advertising industry. Amid an economic collapse that some warned could take out the entire industry, ad sellers from Google to Hulu to the New York Times have spent the last year ...
Tuesday, September 8th, 2009
Students heading to college this year say that Clinique is the brand that makes them feel happiest in the current economic climate, while Johnson & Johnson evokes the most trust, according to the latest “College Explorer” 2009 study commissioned by Alloy Media + Marketing. The ninth annual study, which ...
Students heading to college this year say that Clinique is the brand that makes them feel happiest in the current economic climate, while Johnson & Johnson evokes the most trust, according to the latest “College Explorer” 2009 study commissioned by Alloy Media + Marketing. The ninth annual study, which ...
Tuesday, September 8th, 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a ...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a ...
Tuesday, September 8th, 2009
CHICAGO (AdAge.com) -- In an interview with Advertising Age, Heinz CMO Brian Hansberry talked about understanding moms, the relevance of comfort foods and how Heinz is waking up the ketchup business in the midst of a recession.
CHICAGO (AdAge.com) -- In an interview with Advertising Age, Heinz CMO Brian Hansberry talked about understanding moms, the relevance of comfort foods and how Heinz is waking up the ketchup business in the midst of a recession.
Tuesday, September 8th, 2009
Social networking sites accounted for more than 20% of display ads viewed online, with MySpace and Facebook combining to deliver over 80% of ads for the social networking category, according to a...
Social networking sites accounted for more than 20% of display ads viewed online, with MySpace and Facebook combining to deliver over 80% of ads for the social networking category, according to a...
Thursday, September 3rd, 2009
More than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month.
More than four out of five online Americans are active in either creating, participating in or reading some form of social content at least once a month.
Tuesday, September 1st, 2009
Brand communicators are experimenting en masse with social media, typically coming at it from an advertising, interactive or PR perspective. But what if it's so revolutionary, so potentially game changing, that it takes time to figure out how to best use it? More fundamentally, what if organizational silos and constraints ...
Brand communicators are experimenting en masse with social media, typically coming at it from an advertising, interactive or PR perspective. But what if it's so revolutionary, so potentially game changing, that it takes time to figure out how to best use it? More fundamentally, what if organizational silos and constraints ...
Tuesday, September 1st, 2009
Way back when Facebook hit the 200 million user mark four months ago, the company partnered with several global charities to create virtual gifts promoting their causes in the Facebook Gift Shop. Now, Facebook says it is about to reopen the gift shop to charities again. In the initial run this ...
Way back when Facebook hit the 200 million user mark four months ago, the company partnered with several global charities to create virtual gifts promoting their causes in the Facebook Gift Shop. Now, Facebook says it is about to reopen the gift shop to charities again. In the initial run this ...
