Thursday, July 30th, 2009
Mobile video users are not only significantly more dependent on their mobile phones than other segments, but they also constitute an attractive demographic for advertisers.
Archive for July, 2009
Thursday, July 30th, 2009
The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign.
The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign.
Monday, July 27th, 2009
Scout Labs, a SaaS dashboard that makes it easy to keep track of what people across the internet are saying about particular topics or brands, has added a new focus group-like feature that is worth a look. The product, which we first reviewed in December 2007 while still in private ...
Scout Labs, a SaaS dashboard that makes it easy to keep track of what people across the internet are saying about particular topics or brands, has added a new focus group-like feature that is worth a look. The product, which we first reviewed in December 2007 while still in private ...
Monday, July 27th, 2009
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to (pdf) a recent study by Harris Interactive, which cites pop-ups, ads that are “moused over,” difficult-to-close ...
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to (pdf) a recent study by Harris Interactive, which cites pop-ups, ads that are “moused over,” difficult-to-close ...
Monday, July 27th, 2009
NEW YORK (AdAge.com) -- HBO is making one of its hit shows very real for fans through a new partnership with Starwood Hotels. Today the newly opened W Hotel in South Beach, Fla., will debut five "Entourage"-themed bungalows, the hotel's first branded suite created for a marketing partner.
NEW YORK (AdAge.com) -- HBO is making one of its hit shows very real for fans through a new partnership with Starwood Hotels. Today the newly opened W Hotel in South Beach, Fla., will debut five "Entourage"-themed bungalows, the hotel's first branded suite created for a marketing partner.
Monday, July 27th, 2009
The post-recession future of online ads is likely to be based on carefully targeted ads that incorporate data from behavioral -More-
The post-recession future of online ads is likely to be based on carefully targeted ads that incorporate data from behavioral -More-
Monday, July 27th, 2009
NEW YORK (AdAge.com) -- Spend and you will get buzz. That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
NEW YORK (AdAge.com) -- Spend and you will get buzz. That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.
Thursday, July 23rd, 2009
Interesting piece in today's New York Times about how even tiny stores like food stands are using Twitter to boost sales. Curtis Kimball of San Francisco has about 5,400 Twitter followers, who he updates daily so they can learn his...
Interesting piece in today's New York Times about how even tiny stores like food stands are using Twitter to boost sales. Curtis Kimball of San Francisco has about 5,400 Twitter followers, who he updates daily so they can learn his...
Tuesday, July 21st, 2009
Top marketers share tips on how to get the most out of Twitter while still staying on the good side of its users. -More-
Top marketers share tips on how to get the most out of Twitter while still staying on the good side of its users. -More-
