Tuesday, May 26th, 2009
There are lots of proverbs celebrating consistency. “Dance with the one who brung ya” is a personal favorite. But another classic saying, “Never swap horses in midstream,” may not hold true for ecommerce marketers.
MarketingSherpa’s Ecommerce Benchmark Report 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. ...
Archive for May, 2009
Tuesday, May 26th, 2009
Pet Society, the addictive virtual world from Playfish, has reached #3 on the AppData gaming application leaderboard. With nearly 11 million monthly active users, the game has grown nearly 50% in total reach over the last 90 days, and now only trails Texas HoldEm and Mafia Wars on the charts. But ...
Pet Society, the addictive virtual world from Playfish, has reached #3 on the AppData gaming application leaderboard. With nearly 11 million monthly active users, the game has grown nearly 50% in total reach over the last 90 days, and now only trails Texas HoldEm and Mafia Wars on the charts. But ...
Tuesday, May 26th, 2009
A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form - and more than half do so on a regular basis, reports MarketingVOX. Despite its popularity, socnet platforms - including Facebook, Twitter and the like - ...
A new study argues that social media has reached its tipping point, with 83% of the online population now using it in some form - and more than half do so on a regular basis, reports MarketingVOX. Despite its popularity, socnet platforms - including Facebook, Twitter and the like - ...
Wednesday, May 13th, 2009
The Interactive Advertising Bureau (IAB) has released the Social Media Ad Metrics Definitions (pdf), a document whose objective is to help "marketers better understand the true ROI of participatory...
The Interactive Advertising Bureau (IAB) has released the Social Media Ad Metrics Definitions (pdf), a document whose objective is to help "marketers better understand the true ROI of participatory...
Wednesday, May 13th, 2009
Social media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your ...
Social media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your ...
Wednesday, May 13th, 2009
Whether your brand has an official Twitter account or not, users on the microblogging platform are talking about you. And if you're not tweeting back, you're losing.
Whether your brand has an official Twitter account or not, users on the microblogging platform are talking about you. And if you're not tweeting back, you're losing.
Wednesday, May 13th, 2009
With Facebook’s announcement today of new “Open Stream” functionality, a lot of commentators have misunderstood exactly what the new features mean for marketers. So, let’s clear it up. What Facebook Announced: Authorized Stream Access Today, Facebook released new API calls that enable authorized applications to access data in users’ Facebook stream and ...
With Facebook’s announcement today of new “Open Stream” functionality, a lot of commentators have misunderstood exactly what the new features mean for marketers. So, let’s clear it up. What Facebook Announced: Authorized Stream Access Today, Facebook released new API calls that enable authorized applications to access data in users’ Facebook stream and ...
Wednesday, May 13th, 2009
Less than three months after joining the OpenID Foundation’s board as a sustaining corporate member (i.e. putting its weight and financial support behind OpenID), Facebook has just announced at the “technology tasting” event this afternoon at its Palo Alto headquarters that users will soon be able to log in to ...
Less than three months after joining the OpenID Foundation’s board as a sustaining corporate member (i.e. putting its weight and financial support behind OpenID), Facebook has just announced at the “technology tasting” event this afternoon at its Palo Alto headquarters that users will soon be able to log in to ...
Wednesday, May 13th, 2009
With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace with Twitter by allowing members to view and update their feeds from more places outside the site itself. The announcement Monday that developers can tap into ...
With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace with Twitter by allowing members to view and update their feeds from more places outside the site itself. The announcement Monday that developers can tap into ...
Wednesday, May 13th, 2009
Bookmark this on Delicious - Saved by JoannaSchiele ...
Bookmark this on Delicious - Saved by JoannaSchiele ...
